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Senior Manager - Marketing & Sales

Senior Manager - Marketing & Sales

Qualification: Any Degree

Experience: 5 Years

Location: Bangalore

Job Responsibilities

Conception, development and implementation of marketing plans and strategies, product

concepts and promotional programs to drive interest and sales.

Leading the development of all marketing plans

Ensuring the implementation of effective marketing strategies.

Focusing on growing audiences and the uptake for products and services.

Reviewing and reporting on all areas of the marketing strategies and its implementation.

Developing the corporate brand identity in consultation with senior managers, executives, and partners.

Managing creative agencies and retainer partners.

Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.

Identifying ways to grow the marketing department and secure resources.

Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.

Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).

Conducting strategic marketing analysis that will help guide marketing messages.

Overseeing social media planning and execution.

Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.

Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.

Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.

Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.

Efficiently managing annual marketing budgets.

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives

Identify opportunities to reach new market segments and expand market share

Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Working knowledge of search engine optimization (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.

Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.

The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.

Excellent understanding of regulations, professional standards, policies, procedures, and legislation.

The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint)

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